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PRESS RELEASE: Efficascent Relaxing Oil — Your Newest and Natural Way of Instant Pampa-Relax Anytime, Anywhere

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(Manila, Philippines) The freshest innovation in instant relief of common physical discomfort has arrived. The Philippines’ leading trusted household brand, Efficascent Oil, formally introduces its latest offering – the Efficascent Relaxing Oil – as Filipinos’ newest and natural partner for  “instant pampa-RELAX”.

Based on CNN Philippines’ open online poll1 launched last Oct 2017, where it gathered over 200 respondents – 23% cited their job or studies as their main source of stress. Almost 15% identified dealing with urban road issues like traffic, flood, or road repairs that added great amount of stress, while money/financial problems and personal relationships (ex: family or loved ones) followed.

With today’s prevalent sources of stress, whether it be at home, at work, in school, or in mere day-to-day activities, these common stressors take a toll on the body. This then leads to physical discomforts such as headache, muscle pain, dizziness, other minor discomforts, and difficulty in sleeping to name a few.

Research has proven that only through effective relaxation can the body relieve these stress manifestations. This is why Efficascent Oil, together with its series of research and development studies, comes up with an instant remedy that naturally calms the body’s nerves.

Efficascent Relaxing Oil for instant pampa-relax

Efficascent Relaxing Oil is a powerful combination of essential oils such as Eucalyptus and Peppermint that help calm the body’s stressed nerves. Eucalyptus oil contains expectorant and stimulant properties that allows the head to be cleared of mental exhaustion, while it also increases focus and concentration.

While the other active ingredient, Peppermint Oil, contains cooling effect, pain relieving, and stimulating properties. It stimulates the mind to eradicate mental fatigue.

Blending together these two calming ingredients in a powerful relaxing oil gives instant relaxation to the body. More than the physical benefit, Efficascent Relaxing Oil also cools down rabid emotions, which allows the mind to get into its “breathing space.” Thus, making it a perfect partner for “instant relaxation”.

The Efficascent Relaxing Oil can be applied topically on the temples and on the wrists, or by inhaling it from the bottle. It is available in 3mL and 6mL pocket-sized bottles with a roll-on applicator that slides easily on the skin. It has a spill-proof packaging making it perfect for daily commuters and constant travelers.

“We are a brand trusted by Filipino families for almost 60 years. Efficascent Oil will continue to fulfill the needs of our consumers, and our commitment to them remains the same – to provide relief to their physical pain from a hard day of work,” shares John Rey Villorente, Vice President Brand Management Division of International Pharmaceuticals Inc. (IPI)

“As the Filipinos habits evolve with their needs for immediate solutions to problems, we promise to evolve with them. And this is the reason for the new Efficascent Relaxing Oil – an instant and natural remedy for relaxation, anytime you need it, anywhere you are,” ends Villorente.

Efficascent Relaxing Oil is now available in leading drug stores and supermarkets nationwide.


About Efficascent Oil
Efficascent Oil (Regular) is a liniment especially formulated for fast and effective relief of rheumatism, back pains, muscular pains, joint pains, lumbago, stiff neck, headache, flatulence, insect bites, minor sprains and strains, cramps, itchiness, and other skin irritations. Contains menthol and camphor which provides therapeutic benefits for the mentioned conditions.

About International Pharmaceuticals Inc. (IPI)
International Pharmaceuticals Inc. is a proudly Filipino company that is one of the largest, well-established manufacturers and distributors of innovative high-quality products in the Philippines.


Key Persons at their product launch:

Shridhive Shastri, Assistant Brand Manager for Pain Management Group of IPI; Rian Glenn Butron, Vice President for Sales of IPI-Phil; Kaye Abad-Castillo, Brand Ambassador; Paul Jake Castillo, Brand Ambassador of International Pharmaceuticals Inc., Philippines; Pio B. Castillo, Jr., President and CEO of International Pharmaceuticals, Inc. Philippines; John Rey Villorente, Vice President of the Brand Management Division of International Pharmaceuticals, Incorporated Philippines; Kyle Miguel Wong, Product Innovation Head.


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